| Abstract: |
The district of General Pueyrredon (Argentina), with Mar del Plata as its main
city, has a large peri-urban territory with scenic, agricultural and cultural
characteristics that favour rural tourism, based on local cultural traditions
and contact with nature. In recent decades, it has become a strategy for
economic diversification that favours sustainable development and careful
management of the effects of touristification, which can lead to the
commodification of culture and the loss of local identity. The aim is to
explore the opportunities and challenges of rural tourism in the district of
General Pueyrredon, analysing its relationship with sustainable development
and the implications of touristification in the region. An exploratory and
descriptive study is carried out, consulting bibliographic, documentary,
graphic and virtual sources, taking as a case the Estancia Santa Isabel, whose
productive diversification allows its positioning as an innovative reference
of rural tourism. |