By: |
Christine Petr (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique);
Paul Caudan (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]) |
Abstract: |
Contrary to existing literature that underlines metaverse opportunities for
adapting tourism management and tourism marketing, our study aims at
understanding customers' perspective on tourism metaverse, as potential
virtual tourists. This helps answer two questions: (1) what are customers'
expectations, i.e. which offers and offers should be designed? (2) how should
these offers be ethically marketed? To investigate how consumers imagine
metaverse simulated tourism experiences (MVSET), we employed a qualitative
research methodology using interviews with 24 regular travelers. Thematic
analysis was employed to analyze the interview transcripts. Findings reveal
five categories of expectations: reproduction, customisation, immersion,
emancipation, and disillusionment avoidance. Discussion focuses on ethical
issues regarding the experience modulation requests and the possible negative
consequences of MVSET consumption and its regular usages. |
Keywords: |
Metaverse, Tourism, Marketing, Virtual tourism, Virtual reality, Simulated experience, Consumer, Ethics |
Date: |
2024 |
URL: |
http://d.repec.org/n?u=RePEc:hal:journl:hal-04554364&r= |