By: |
Cynthia Assaf (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]);
Gilles Grolleau (CEREN - Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC));
Naoufel Mzoughi (ECODEVELOPPEMENT - Unité de recherche d'Écodéveloppement - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement) |
Abstract: |
Scandals are frequently considered as detrimental for involved businesses.
When hotels serve as a backdrop and are collateral victims of scandals caused
by high-profile individuals, we argue that entrepreneurially minded executives
can envision scandals as an unexpected opportunity, likely to bring good news
to the involved hotels. Tourism businesses offer supportive evidence. In a
constructivist perspective, scandals and their consequences do not result from
the transgression seriousness, but are socially constructed. Entrepreneurially
minded individuals influence this social construction and seek to transform
scandals into entrepreneurial opportunities. We analyse whether and how
hospitality executives can channel the a priori destructive forces involved in
a scandal eruption towards a direction aligned with their own interests. We
identify three potential mechanisms by which hospitality executives can make
the best of scandals, namely, by increasing exposure and attracting attention
at a low cost, offering a basis for differentiation and innovation and
generating useful marketing data. We identify some conditions that make this
outcome more likely. Rather than just avoiding or containing the scandal
consequences, we propose to equip hospitality executives with a scandal
management plan that explicitly considers the bright side of scandals. |
Keywords: |
constructivism, hospitality, hotels, transgression, tourism, entrepreneurs, innovation |
Date: |
2023–03–01 |
URL: |
http://d.repec.org/n?u=RePEc:hal:journl:hal-04198173&r=tur |