Abstract: |
This paper aims to provide swift feedback to readers and investors on the
early effect of novel coronavirus (COVID-19) pandemic outbreak on tourism
industry. Three leading consolidators of hotel accommodations, airline tickets
and travel services in the tourism industry around the globe, namely Booking
Holdings Inc., Expedia Group and Trip.com Group Ltd. are chosen in this study.
First, numerical description is performed on their shares prices and a set of
control variables, to compare their performances before and during the
lockdown due to COVID-19 outbreak. Next, this paper estimates OLS models with
and without General AutoRegressive Conditional Heteroscedasticity (EGARCH)
specification to establish the nature, significance and magnitude of the
pandemic early effect on the shares performance of these online travel
companies. This paper discovers a rapid decline in the performance of tourism
industry amid the pandemic outbreak, from the perspective of three leading
online travel companies, which derive their profits from tourists by providing
them online hotel reservation, air-ticketing and packaged-tour business
services around the globe. This significant adverse direct and indirect
effects testify that tourism related businesses are extensively locked down by
the pandemic outbreak. Future studies are encouraged to examine each of the
tourism sectors for individual effects. This paper provides implications for
investors to protect their wealth, and for policy makers to ensure
sustainability of tourism industry in the pandemic outbreak and in the future.
From the perspective of corporate finance, this paper empirically quantifies
the early effect of COVID-19 on tourism industry for a quick snapshot. |