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on Tourism Economics |
| By: | Dario Bertocchi (Department of Economics, University Of Venice Cà Foscari); Lisa Zecchin (Department of Economics, University Of Venice Cà Foscari); Angelica Guzzon (Department of Economics, University Of Venice Cà Foscari); Nicola Camatti (Department of Economics, University Of Venice Cà Foscari); Jan van der Borg (Department of Economics, University Of Venice Cà Foscari) |
| Abstract: | The purpose of this paper is to propose a methodological framework for the evaluation/assessment of the web image and reputation of a destination as a self-analysis process leading towards the building of a competitive destination brand. This process is even more important for tourism destinations/products, such as the Italian coastal destinations labelled G20S, whose purpose is to improve their competitiveness in the tourist market through a renovated image. The study presents an image of the Italian coastal destinations through destinations ranking indexes and highlighting their attributes; this can be a useful instrument for all destination managers and decision makers to monitor their destination’s online reputation and support the brand-building/brand management process. Moreover, the web reputation and the web image analysis of a destination allows to develop an effective co-creation process and adopt marketing actions in line with new trends from the demand side. |
| Keywords: | Online reputation, Seaside Destination, Brand Image, Tourism Competitiveness, Co-creation |
| JEL: | R58 Z3 P25 R11 |
| Date: | 2021 |
| URL: | http://d.repec.org/n?u=RePEc:ven:wpaper:2021:14&r= |
| By: | Elizabeth Carnegie (Newcastle University Business School); Jerzy Kociatkiewicz (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - UEVE - Université d'Évry-Val-d'Essonne, MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School) |
| Abstract: | In times of liquid modernity, when human lifespan often exceeds that of grand political structures, monumental statues continue to be built and celebrated as symbols of enduring ideological triumphs. In their apparent permanence, these statues often outlive the political systems they were designed to glorify, creating a dilemma of how to exhibit their ambiguous or disgraced presence. In this article, we argue that the heritagization of political figures and pasts is central to the reframing of such narratives and that tourists have a key, if sometimes unwitting,role to play in the shaping of the emerging political imaginaries.Focusing on statue parks in Central and Eastern Europe showcasing communist-era sculptures, we examine strategies of exhibition and tourist responses to the multivalent presence of the monuments of past regimes. We identify four approaches of destruction, delegitimization, decontextualization, and depoliticization, each tied to a particular political moment and rhetorical goal. Examining these shifting modes of preservation, presentation and interpretation, we query the tourists' role as participants in the processes of stabilization and peace-building, proposing that in times of global re-evaluation of the symbolism of past monuments, these sites can serve to guide much needed analysis and reflection. |
| Keywords: | Sustainable tourism,Reflexivity,Qualitative research,Politics,Monuments,Heritage management |
| Date: | 2021 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-03196901&r= |