By: |
Wen-Hua Yang (Chaoyang University of Technology Author-2-Name: Chih-Wei Lin Author-2-Workplace-Name: Associate Prof. of Department of Leisure Services Management,168, Jifeng E. Rd., Wufeng District, Taichung, 41349 Taiwan, R.O.C Author-3-Name: Wei-Ming Chen Author-3-Workplace-Name: Master's Degree of Department of Leisure Services Management, 168, Jifeng E. Rd., Wufeng District, Taichung, 41349 Taiwan, R.O.C Author-4-Name: Wei Peng Tan Author-4-Workplace-Name: Ph.D. Student of Department of Business Administration, 168, Jifeng E. Rd., Wufeng District, Taichung, 41349 Taiwan, R.O.C Author-5-Name: Su-Shiang Lee Author-5-Workplace-Name: Prof. of Department of Leisure Services Management, 168, Jifeng E. Rd., Wufeng District, Taichung, 41349 Taiwan, R.O.C. Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:) |
Abstract: |
Objective – This study aims to construct a model for the willingness to
develop sports tourism, using the factors of place attachment, the impact of
sports tourism, attitude and willingness to develop sports tourism.
Methodology/Technique – The study gathers data via questionnaires. Following
this, purposive sampling is used to distribute the questionnaires and the
collected data is analysed using descriptive statistics, confirmatory factor
analysis and a structural equation model. Findings – Once the aforementioned
analysis is conducted, the following conclusions were drawn. First, the model
construction fits well. Second, the factor of place attachment has a
significant positive influence on the perceived impact of sports tourism. Both
the positive perception of sports tourism and the attitude for developing
sports tourism have a positive impact on willingness to develop sports
tourism. Contrary to this, negative perceptions of sports tourism have a
negative impact on the attitude to develop sports tourism, although it has no
significant impact on the willingness to develop sports tourism. Novelty –
This study demonstrates that the higher the degree of place attachment
associated with the inhabitants of Taiwan, the greater recognition there is of
the impact of sports tourism. The most important finding of this study is that
this positive impact enhances the attitude and willingness of inhabitants to
develop sports tourism. The study also develops some practical strategies
based on the study results. |