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on Marketing |
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Issue of 2018‒01‒15
three papers chosen by João Carlos Correia Leitão Universidade da Beira Interior |
| By: | Wijiharjono, Nuryadi |
| Abstract: | The purpose of this study is to present the most likely conceptual scheme in film marketing research. Based on the study of several leading international journals, many factors are interrelated in film consumption so that the use of quantitative research alone is not sufficient in explaining the phenomenon of film consumption. Factors such as personal involvement with narrative and film characters are worthy of research. Some theories used by journal article writers reviewed in this paper are consumer behavior theory, marketing theory, cognitive theory, communication theory, group dynamics theory, and existentialist phenomenologies. As much. Analysis method on the five articles (quantitative) using regression statistic tool. The data used in the five articles (quantitative) is secondary data. Only on qualitative (phenomenological) approaches that use primary data, directly from the consumer experience. |
| Keywords: | Film Consumption; Actor; Genre; Award; Release Strategy; Film Critics; Service- Innovations. |
| JEL: | M31 |
| Date: | 2017 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:83349&r=mkt |
| By: | Alexandre Skoda (CES - Centre d'économie de la Sorbonne - UP1 - Université Panthéon-Sorbonne - CNRS - Centre National de la Recherche Scientifique) |
| Abstract: | We consider restricted games on weighted graphs associated with minimum partitions. We replace in the classical definition of Myerson restricted game the connected components of any subgraph by the subcomponents corresponding to a minimum partition. This minimum partition Pmin is induced by the deletion of the minimum weight edges. We provide five necessary conditions on the graph edge-weights to have inheritance of convexity from the underlying game to the restricted game associated with Pmin. Then, we establish that these conditions are also sufficient for a weaker condition, called F-convexity, obtained by restriction of convexity to connected subsets. Moreover, we prove that inheritance of convexity for Myerson restricted game associated with a given graph G is equivalent to inheritance of F-convexity for the Pmin-restricted game associated with a particular weighted graph G' built from G by adding a dominating vertex, and with only two different edge-weights. Then, we prove that G is cycle-complete if and only if a specific condition on adjacent cycles is satisfied on G'. |
| Keywords: | partitions,restricted game,convex game,communication networks,cooperative game |
| Date: | 2017–08 |
| URL: | http://d.repec.org/n?u=RePEc:hal:cesptp:halshs-01659804&r=mkt |
| By: | Jean J. Gabszewicz (CORE, Université Catholique de Louvain, Belgium); Marco A. Marini (University of Rome La Sapienza and CREI, Italy); Skerdilajda Zanaj (CREA, Université du Luxembourg) |
| Abstract: | International openness enhances social interactions between citizens of different countries or regions, and vice versa. Social exchanges in turn increase the trade flows between coun- tries. Accordingly, these meetings influence markets and prices. We analyze the interaction between the increased mobility following openness between two different countries and the corresponding effects on market outcomes. The main result of our analysis consists in show- ing that market prices tend at the limit to align with the duopoly solution. Nonetheless, this convergence can take two different paths depending on the size asymmetry between the countries. |
| Keywords: | Vertically Differentiated Markets, Information Diffusion, Openness. |
| JEL: | D42 D43 L1 L12 L13 L41 |
| Date: | 2017 |
| URL: | http://d.repec.org/n?u=RePEc:luc:wpaper:17-24&r=mkt |