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on Marketing |
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Issue of 2017‒10‒01
thirteen papers chosen by João Carlos Correia Leitão Universidade da Beira Interior |
| By: | Nanik Hariyana (Faculty Economy and Business, University of Jember, Indonesia. Author-2-Name: Raden Andi Sularso Author-2-Workplace-Name: Faculty of Economic & Bussiness University of Jember, Indonesia Author-3-Name: Diana Sulianti K Tobing Author-3-Workplace-Name: Faculty of Economic & Bussiness University of Jember, Indonesia) |
| Abstract: | "Objective – The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in Society in Korwil Jember. Phenomena of this study is the purchasing power of people in the district of Korwil Jember decisions. The purchase and brand loyalty FMCG products with their advertising endorser in television. Methodology/Technique – This study used purposive sampling to gather information in the district of Situbondo, with a sample of 126 respondents and data measured with SEM (Structural Equation Modelling). Findings – By knowing the quality of the product, usually bring an attitude like the product so that brand loyalty will be achieved. If a customer has made a purchase decision, and loyal to a brand, it is likely that consumers would recommend the product to others. Novelty – The study tests the Endorser effect in the context of Indonesia with original data." |
| Keywords: | Advertising Endorser; FMCG Products; Purchase Decisions and Brand Loyalty |
| JEL: | M31 M37 |
| Date: | 2017–06–19 |
| URL: | http://d.repec.org/n?u=RePEc:gtr:gatrjs:jmmr156&r=mkt |
| By: | Bunga Indah Bayunitri (Economy Faculty of Widyatama University, Indonesia Author-2-Name: Fitri Nuraeni Author-2-Workplace-Name: Economy Faculty of Widyatama University, Indonesia Author-3-Name: Nenden Desi Author-3-Workplace-Name: Economy Faculty of Widyatama University, Indonesia) |
| Abstract: | "Objective – The study aims to explore the effect of digital Word of Mouth (WOM) marketing on customer purchase decision. Methodology/Technique – Types of research are a descriptive analysis and causal also measuring a conclusion by using a regression analysis and for hypothesis testing using t-test and F-test. Findings – The results of this research indicated that digital word of mouth marketing is effective and also has a influenced on customer purchase decision. The results show that digital word of mouth marketing included in the criteria of “Effective”, this means that customer respondents had a positive view about digital word of mouth marketing at Dusun Bambu by using these indicators: Talking, Promoting, and Selling. Novelty – It is suggested that the company can increase the quantity of purchases in one transaction by cooperating with local tour and travel agents in order to raise the number of visitors." |
| Keywords: | Digital Word of Mouth; Dusun Bambu; Marketing; Purchase Decision; Tourism. |
| JEL: | M31 M37 |
| Date: | 2017–07–13 |
| URL: | http://d.repec.org/n?u=RePEc:gtr:gatrjs:jmmr157&r=mkt |
| By: | Aurélie Kessous (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - Université Paul Cézanne - Aix-Marseille 3 - AMU - Aix Marseille Université); Fanny Magnoni (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique); Pierre Valette-Florence (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique) |
| Abstract: | This study investigates the role of nostalgia in the consumer-brand relationships in the luxury sector. Results indicate that the nostalgic luxury car brands (vs. futuristic luxury car brands) lead to stronger consumer-brand relationships. Moreover, brand nostalgia has a direct positive effect on brand attachment and separation distress. Brand attachment is also a partial mediator between brand nostalgia and separation distress. In addition, the influence of two moderating variables is examined. We show that past temporal orientation reinforces the relationship between 1) brand nostalgia and brand attachment, and between 2) brand nostalgia and separation distress. Finally, consumers' need for uniqueness reinforces the relationship between brand attachment and separation distress. On a methodological side, the study shows the ability of the PLS approach to handle higher order latent variables both in the context of continuous and categorical latent moderated mediation variables. |
| Keywords: | luxury car brands, nostalgia, consumer-brand relationships |
| Date: | 2016 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-01472020&r=mkt |
| By: | Kevin R. Williams (Cowles Foundation, Yale University) |
| Abstract: | Airfares are determined by both intertemporal price discrimination and dynamic adjustment to stochastic demand. I estimate a model of dynamic airline pricing accounting for both forces with new flight-level data. With model estimates, I disentangle key interactions between the arrival pattern of consumer types and remaining capacity under stochastic demand. I show that the forces are complements in airline markets and lead to significantly higher revenues, as well as increased consumer surplus, compared to a more restrictive pricing regime. Finally, I show that abstracting from stochastic demand leads to a systematic bias in estimating demand elasticities. |
| Keywords: | Dynamic pricing, Intertemporal price discrimination, Price discrimination, Stochastic demand, Pricing, Airlines, Dynamic discrete choice |
| JEL: | L11 L12 L93 |
| Date: | 2017–08 |
| URL: | http://d.repec.org/n?u=RePEc:cwl:cwldpp:3003&r=mkt |
| By: | Raden Agoeng Bhimasta (Faculty of Economics and Business, Universitas Atma Jaya Yogyakarta, Indonesia. Author-2-Name: Budi Suprapto Author-2-Workplace-Name: Faculty of Economics and Business, Universitas Atma Jaya Yogyakarta, Indonesia.) |
| Abstract: | "Objective – The main objective of this study is to gain deeper understanding on the decision-making process of how and why consumers are adopting mobile payment in Indonesia. Methodology/Technique – The study was a qualitative study that included an experiment to the research design. A total of six young people were voluntarily participated in the study. Our finding provides explanation of salient factors that might drive or hinder the adoption in five different stages of innovation-diffusion process. Findings – Overall, our finding indicated that the attractiveness of rewards was an intriguing factor that greatly influences consumer decision whether to use mobile payment or not. Novelty – The uniqueness of our study lies on the use of innovative approaches to address the mobile payment adoption issues from different perspective than prior literatures." |
| Keywords: | "Consumers’ Decision-Making; Financial Technology; Innovation-Decision Process; Mobile Payment Adoption; Technology Adoption." |
| JEL: | M15 M31 |
| Date: | 2017–06–28 |
| URL: | http://d.repec.org/n?u=RePEc:gtr:gatrjs:jmmr159&r=mkt |
| By: | Isabelle Vidali (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12); Abdelmajid Amine (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12) |
| Abstract: | In a context of strong oppositions regarding gender issues in France and, for the last few years, a greater public attention to the issue of gendered marketing to children, this research aims at adding more understanding on the effects on mothers' consumption of gender norms conveyed in children's retail. Drawing from interviews conducted with mothers who self identify as " resistant to gender stereotypes " , this research tries to capture how these mothers go (or do not go) against gendered marketing for their sons. |
| Keywords: | gendered marketing,Mothers’ cross gender consumption, children, gender norms, gender stereotypes, resistance |
| Date: | 2015–11–26 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-01403138&r=mkt |
| By: | Pio Baake; Helene Naegele |
| Abstract: | We model strategic interaction on a market where two labeling organizations compete and firms in duopoly decide which labels to offer. The incumbent label maximizes its own profit, and is challenged by an industry standard which maximizes industry profit. Using a nested logit, the result of this multi-stage game depends crucially on the degree of horizontal differentiation. Joint firm profit always increases with the introduction of the industry standard. The industry standard wants to segment the market and strategically distorts its label quality downwards, such that each firm specializes in a different label. Social welfare however increases with the number of labeled products. A policy imposing a minimum label quality is only binding in the case of strategic quality distortion by the industry standard. |
| Keywords: | Product differentiation, certification, nested logit |
| JEL: | L15 D43 L13 |
| Date: | 2017 |
| URL: | http://d.repec.org/n?u=RePEc:diw:diwwpp:dp1686&r=mkt |
| By: | Budi Eko Soetjipto (Universitas Negeri Malang, Indonesia. Author-2-Name: Indra Maipita Author-2-Workplace-Name: Faculty of Economics, State University of Medan, Indonesia Author-3-Name: Idris Author-3-Workplace-Name: Faculty of Economics, State University of Padang, Indonesia Author-4-Name: Haikal Rahman Author-4-Workplace-Name: Faculty of Economics, State University of Medan, Indonesia) |
| Abstract: | "Objective – In this study, the impact of earthquake/tsunami threat on land prices is measured using the Hedonic Price Method (HPM). The location of the research is in Padang, West Sumatra. The subject of study is land owners who purchased their land later than September 30, 2009. Methodology/Technique – The linear model and Double-log model with Ordinary Least Square (OLS) are used to estimate variable. Findings – The findings reveal that the Linear model have five variables with a significant effect. Those variables are: (1) Environmental quality, (2) Distance to the seafront, (3) Distance to educational facilities, (4) Availability of clean water and (5) Position of the land, whereas the double-log model also have 5 variables: (1) Distance to the seafront, (2) Distance to educational facilities, (3) Access to evacuation routes, (4) Availability of clean water and (5) Position of the land. Novelty – The possibility of earthquake and tsunami threat in the future has raised a new parameter associated with the environment in the city of Padang, namely land distance towards the seafront. The findings of the study contribute the understanding in land pricing." |
| Keywords: | Earthquake/Tsunami; Environmental Quality; Land Prices; Padang. |
| JEL: | Q24 Q54 |
| Date: | 2017–06–29 |
| URL: | http://d.repec.org/n?u=RePEc:gtr:gatrjs:jber141&r=mkt |
| By: | Nathalie Veg-Sala (CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre); Angy Geerts (UMons - Université de Mons) |
| Abstract: | A la fois source d’opportunités et de menaces, l’utilisation de l’e-commerce dans le secteur du luxe intensifie le paradoxe de la distribution des marques de luxe entre diffusion et sélectivité. Les objectifs de cet article sont de mieux appréhender les attitudes et les comportements des consommateurs de luxe envers l’e-commerce et d’étudier leurs évolutions. A l’aide d’une double méthodologie, qualitative et quantitative (avec une double collecte de données en 2010 et 2014), une typologie des consommateurs de luxe en fonction de leur profil et des niveaux de luxe est développée. Des implications théoriques et managériales en sont déduites. |
| Keywords: | Luxe, e-commerce, typologie des consommateurs, niveaux de luxe |
| Date: | 2015–10 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-01525468&r=mkt |
| By: | Yongyou Nie (School of Economics, Shanghai University, China); Enci Wang (School of Economics, Shanghai University, China); Qinxin Guo (Graduate School of Economics, Kobe University, Japan); Junyi Shen (Research Institute for Economics & Business Administration (RIEB), Kobe University, Japan, and School of Economics, Shanghai University, China) |
| Abstract: | In this study, we conducted a stated choice survey in Shanghai to examine the attitudes of Shanghai residents towards electric vehicles and their attributes. Multinomial Logit and Random Parameter Logit models were used to analyze the response data for three samples—the full sample, a subsample of potential electric vehicle purchasers, and a subsample of unlikely electric vehicle purchasers. We found that the respondents in each of the three groups preferred electric vehicles with a longer driving range, a shorter charging time, a faster maximum speed, lower pollution emissions, lower fuel cost, and a lower price. However, a comparison of the two subsamples showed that potential electric vehicle purchasers were willing to pay more than their counterparts for enhancing vehicle attributes. We also investigated the determinants of likely electric vehicle purchase and found a number of demographic characteristics that were statistically significant. |
| Keywords: | Keywords: Electric vehicles, Preferences, Stated choice experiment, Willingness to pay, Random Parameter Logit Model |
| JEL: | Q42 Q51 |
| Date: | 2017–09 |
| URL: | http://d.repec.org/n?u=RePEc:kob:dpaper:dp2017-21&r=mkt |
| By: | Caroline Lancelot Miltgen (Audencia Recherche - Audencia Business School); Jörg Henseler (ULISBOA - Universidade de Lisboa); Carsten Gelhard (University of Twente [Netherlands]); Aleš Popovič (Faculty of Economics - University of Ljubljana, ULISBOA - Universidade de Lisboa) |
| Abstract: | Many innovative products can only fully deploy their value if they rely on consumers' personal information. This issue challenges the confidence that consumers have in new innovations, and revolutionizes marketing practices. Malhotra, Kim, and Agarwal's (2004) framework provides the theoretical basis for hypotheses on the consequences of privacy concerns. An empirical study in the context of four pervasive IT innovations involving various privacy issues helps to test these hypotheses. The findings consistently show that privacy concerns have an adverse effect on consumers' intention to accept IT innovation. However, trust and risk perceptions both mediate this relationship. By understanding the underlying mechanism, firms can alleviate the potential downsides of their products and increase the odds of their market success. |
| Keywords: | Structural equation modeling,New product adoption, Technological innovation, Consumer privacy concerns |
| Date: | 2016 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-01528464&r=mkt |
| By: | Philippe Jean-Pierre (CEMOI - Centre d'Économie et de Management de l'Océan Indien - Université de la Réunion - IAE - Institut d'Administration des Entreprises - Université de la Réunion, IAE La Réunion - Institut d'Administration des Entreprises - La Réunion - Université de la Réunion); David Perrain (CEMOI - Centre d'Économie et de Management de l'Océan Indien - Université de la Réunion - IAE - Institut d'Administration des Entreprises - Université de la Réunion, IAE La Réunion - Institut d'Administration des Entreprises - La Réunion - Université de la Réunion) |
| Abstract: | This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope. More than 700 contributions of 766 internationally renowned experts from 113 countries provide a definitive access to the knowledge in the field of tourism, hospitality, recreation and related fields. All actors in this field will find reliable and up to date definitions and explanations of the key terms of tourism in this reference work. Tourism is the largest industry worldwide and is the main source of income for many countries. With both, this practical impact of tourism and a rapidly developing academic field, with a growing number of university courses and degrees in tourism, and a flourishing research, this encyclopedia is the epicenter of this emerging and developing discipline. |
| Keywords: | Geographic,Tourism,Economic Activity |
| Date: | 2016 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-01484933&r=mkt |
| By: | Vincent Boyer (Lab-LEX - UBS - Université de Bretagne Sud - UBO - Université de Brest); Christine Bougeard-Delfosse (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - Institut Mines-Télécom [Paris] - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique Bretagne-Pays de la Loire); Lucile Chartain (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - Institut Mines-Télécom [Paris] - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique Bretagne-Pays de la Loire); Leïla Damak (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - Institut Mines-Télécom [Paris] - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique Bretagne-Pays de la Loire); Pascale Ertus (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - Institut Mines-Télécom [Paris] - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique Bretagne-Pays de la Loire); Florence Gourlay (Institut de Géoarchitecture - UBS - Université de Bretagne Sud - UBO - Université de Brest - IBNM - Institut Brestois du Numérique et des Mathématiques - Maison des Sciences de l'Homme de Bretagne - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société); Claire Mahéo (PREFics EA 4246 - Plurilinguismes, Représentations, Expressions Francophones - information, communication, sociolinguistique - UEB - Université européenne de Bretagne - UBS - Université de Bretagne Sud - Université François Rabelais - Tours - UR2 - Université de Rennes 2); Clément Marinos (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - Institut Mines-Télécom [Paris] - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique Bretagne-Pays de la Loire) |
| Abstract: | L'opportunité d'un label « Bretagne Sud » Entre reconnaissance par les acteurs et nécessité d'incertitude Auteurs Programme de recherche pluridisciplinaire IDENSO (IDENtités et SOciétés) de l'Université Bretagne Sud-Axe « Territoires » :-Vincent Boyer, maître de conférences en droit public, Lab-LEX-Christine Bougeard-Delfosse, maître de conférences en marketing, LEGO-Lucile Chartain, post-doctorante en sociologie, PREFics-Leïla Damak, maître de conférences en marketing, LEGO-Pascale Ertus, doctorante en marketing, LEGO-Florence Gourlay, maître de conférences en aménagement de l'espace et urbanisme, GEOARCHITECTURE-Claire Mahéo, maître de conférences en sciences de l'information et de la communication, PREFics-Clément Marinos, docteur en géographie et aménagement, LEGO Résumé Cet article interroge la pertinence de la labellisation du territoire de Bretagne Sud. Au regard du droit, la « Bretagne Sud » n'a pas d'existence, ce n'est pas un territoire politico-administratif, ni une marque déposée. Pourtant, de nombreux acteurs locaux, entreprises comme institutionnels, s'approprient cette terminologie. Nous proposons les premiers résultats d'un projet en cours visant à analyser les représentations de ce territoire auprès de ses acteurs (particuliers, communes, organisations). La référence à la Bretagne Sud est en effet fréquente : plus de deux cents structures, situées sur les départements de la Loire Atlantique, du Morbihan et du Finistère, utilisent ce vocable dans leur appellation. L'originalité de l'approche repose sur un travail de terrain à trois dimensions. L'enquête « particuliers » indique que le vocable est principalement utilisé par les résidents du Morbihan. Sa représentation géographique correspond à un continuum littoral entre le Finistère Sud et la Loire Atlantique. La Bretagne Sud se réfère à plusieurs dimensions du territoire : sa topographie, son dynamisme, son attractivité notamment. |
| Keywords: | Territoire , marketing territorial |
| Date: | 2017–01–11 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-01587818&r=mkt |