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on Marketing |
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Issue of 2012‒02‒08
seven papers chosen by Joao Carlos Correia Leitao University of Beira Interior and Technical University of Lisbon |
| By: | Abello, Francisco J.; Palma, Marco A.; Anderson, David P.; Waller, Mark W. |
| Abstract: | The primary objective of this paper was to determine key factors impacting the frequency of consumer visits to Texas farmersâ markets measured in number of visits per month. Data obtained from in-person surveys administered in two farmersâ markets locations were used to determine consumer, market factors, and socio-demographic characteristics of shoppers affecting frequency of visits. The results of the model showed that travel distance, number of adults in the household, market promotional characteristics such as entertainment and education activities, food events, as well as education and age were all determinants of frequency of visits to farmersâ markets. |
| Keywords: | direct marketing, frequency, local, farmersâ markets, Consumer/Household Economics, R11, Q13, |
| Date: | 2012 |
| URL: | http://d.repec.org/n?u=RePEc:ags:saea12:119786&r=mkt |
| By: | Fausti, Scott W.; Wang, Gerald; Diersen, Matthew; Qasmi, Bashir |
| Abstract: | Empirical results suggest that the grid premium and discount structure is slowly adjusting carcass quality incentive/disincentive market signals to encourage marketing on a grid and discourage marketing by the pen. If this trend continues, grid market share of steer and heifer slaughter volume should increase in the future. |
| Keywords: | fed cattle, grid, marketing, market share, livestock production, Livestock Production/Industries, Marketing, Research Methods/ Statistical Methods, Q13, |
| Date: | 2012–01–13 |
| URL: | http://d.repec.org/n?u=RePEc:ags:saea12:119670&r=mkt |
| By: | Hogan, Robert J. Jr.; Carlberg, Jared G.; Ward, Clement E.; Peel, Derrell S. |
| Abstract: | Prices for Choice and Select grade fed cattle are derived from wholesale and retail beef markets. Choice-Select price discounts are a key component of fed cattle pricing, whether packers purchase fed cattle on a live weight, dressed weight, or grid. This study identifies supply, demand, and other factors affecting the Choice-Select discount series using an adaptive expectations model. It is found that the lagged value of the discount as well as the percentage grading Choice exert statistically significant influences on the discount, while neither the boxed beef price nor seasonality affect the discount. |
| Keywords: | Choice-Select discount, marketing, prices, quality, Demand and Price Analysis, Marketing, |
| Date: | 2012–01–17 |
| URL: | http://d.repec.org/n?u=RePEc:ags:saea12:119814&r=mkt |
| By: | Gold, Glen; Sherry, Larkin |
| Abstract: | Using AC Neilson retail scanner data on U.S. frozen finfish and shellfish sales from 2007-2010, hedonic models of each market estimated price discounts following the Deepwater Horizon oil spill and as a result of promotional activities, and premiums and discounts for select products labeled âwildâ and âimportedâ, respectively. |
| Keywords: | Hedonic Analysis, Scanner Data, Finfish, Shellfish, Fisheries, Implicit Prices, Product Attributes, Promotion, Labeling, Deepwater Horizon Oil Spill, Demand and Price Analysis, |
| Date: | 2012 |
| URL: | http://d.repec.org/n?u=RePEc:ags:saea12:119806&r=mkt |
| By: | Mekonnen, Dawit K.; Huang, Chung L.; Greg, Fonsah |
| Abstract: | The Quadratic AIDS model was estimated to analyze the U.S. fruit consumption using annual per capita consumption data and prices for a demand system consisting of fresh fruit, fruit juice and other processed fruit. All Marshallian own price elasticities are found to be negative and the demand system is dominated by complementarity relationships. Both own and cross price Marshallian elasticities are less than one. Fruit juices are found to be expenditure elastic conditional on the total expenditure on fruits while fresh fruits and other processed fruits are found to be expenditure inelastic. However, fresh fruit is close to being unitary expenditure elastic. After allowing for curvature in the Engel function, U.S. fresh fruit demand is found to be more responsive to changes in income than in previous studies. |
| Keywords: | Demand estimation, U.S fruit consumption, Quadratic AIDS, AIDS, Consumer/Household Economics, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Marketing, |
| Date: | 2012–02 |
| URL: | http://d.repec.org/n?u=RePEc:ags:saea12:119767&r=mkt |
| By: | Vassalos, Michael; Dillon, Carl; Coolong, Tim |
| Abstract: | This study combines whole farm economic analysis with biophysical simulation techniques in order to achieve a twofold objective. First, the study seeks to develop a multiple enterprise vegetable farm model with a production and marketing decision interface and, second, to determine optimal production practices for Kentucky vegetable growers. Three vegetable crops are examined: tomatoes, bell peppers and sweet corn. The findings indicate that the risk associated with vegetable production can be significantly mitigated with diversification of production mix and with a greater number of transplanting dates. However, this reduction in risk comes at a high cost in terms of expected net returns. |
| Keywords: | vegetable production, mean-variance, biophysical simulation, farm management, Farm Management, C61, C63, D81, |
| Date: | 2012 |
| URL: | http://d.repec.org/n?u=RePEc:ags:saea12:120016&r=mkt |
| By: | Rozenn Perrigot, Graduate School of Management (IGR-IAE), University of Rennes 1 & ESC Rennes School of Business - CREM-CNRS, France; Thierry Pénard, University of Rennes 1 - CREM-CNRS, France |
| Abstract: | E-commerce has grown tremendously over the past decade. This paper focuses on E-commerce adoption within the franchising sector. We formulate various hypotheses on the factors that influence the adoption of an E-commerce strategy by franchisors, namely the percentage of company-owned stores in the network, network size and age, franchisor resources (franchising fees and franchising royalties), and the allocation of exclusive territories to franchisees. The empirical study relies on a sample of 486 franchise networks in the U.S. market. Our findings suggest that the percentage of company-owned stores and the brand image, as represented by network size, both exert a significant and positive impact on the adoption of an E-commerce strategy, whereas network age and franchising royalties exert a significant and negative impact on the adoption of such a strategy. These findings are discussed with respect to previous research results. |
| Keywords: | E-commerce, franchising, determinants, plural form, brand image, franchisors' resources |
| Date: | 2012–01 |
| URL: | http://d.repec.org/n?u=RePEc:tut:cremwp:201206&r=mkt |