nep-knm New Economics Papers
on Knowledge Management and Knowledge Economy
Issue of 2011‒02‒19
two papers chosen by
Laura Stefanescu
European Research Centre of Managerial Studies in Business Administration

  1. Advertising and R&D: Theory and evidence from France By Phillipe Askenazy; Thomas Breda; Delphine Irac
  2. Challenges and possible solutions for modernization of romanian companies under the knowledge revolution By Ghencea, Adrian; Simion , Dana-Florenta

  1. By: Phillipe Askenazy (PSE - Paris-Jourdan Sciences Economiques - CNRS : UMR8545 - Ecole des Hautes Etudes en Sciences Sociales (EHESS) - Ecole des Ponts ParisTech - Ecole Normale Supérieure de Paris - ENS Paris - INRA, EEP-PSE - Ecole d'Économie de Paris - Paris School of Economics - Ecole d'Économie de Paris, IZA - Institute for the Study of Labor - IZA, Banque de France - Banque de France); Thomas Breda (PSE - Paris-Jourdan Sciences Economiques - CNRS : UMR8545 - Ecole des Hautes Etudes en Sciences Sociales (EHESS) - Ecole des Ponts ParisTech - Ecole Normale Supérieure de Paris - ENS Paris - INRA, EEP-PSE - Ecole d'Économie de Paris - Paris School of Economics - Ecole d'Économie de Paris); Delphine Irac (Banque de France - Banque de France)
    Abstract: This paper exploits a unique panel of 59,000 French firms over 1990-2004 to investigate the interactions between R&D, advertising and the competitive environment.The empirical findings confirm the predictions of a dynamic model that complements results known in static frameworks. First, more competition pushes Neck and Neck firms to advertise more to attract a larger share of consumers on their products or services. Second, for a given competitive environment, quality leaders spend more in advertising in order to extract maximal rents; thus, lower costs of ads may favor R&D.
    Keywords: advertising ; innovation ; competition ; Lerner
    Date: 2010–12
    URL: http://d.repec.org/n?u=RePEc:hal:psewpa:halshs-00564988&r=knm
  2. By: Ghencea, Adrian; Simion , Dana-Florenta
    Abstract: Increasingly, many academics and business people appreciate that the kind of society humanity is moving towards is a knowledge society which is supported by a knowledge economy. A key feature of the knowledge society (Draganescu, 2004) is the emergence of a new economy where innovation process becomes curcial, where knowledge is unprecedentedly disseminated to al citizens through new ways of communication (internet, e-book, e-learning, etc.). In this type of society, the new economy - ofen clled knowledge - based economy - owes its apparence to a number of important forces now at work in the sense of changing the rules of business and national competitiveness: globalization, the increasingly use of knowledge and information, the computer networks and internet connectivity.
    Keywords: knowledge management; knowledge - based economy; web technologies
    JEL: O1 D83 L86 M21
    Date: 2010–11–20
    URL: http://d.repec.org/n?u=RePEc:pra:mprapa:28677&r=knm

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