| Abstract: |
Vine culture is one of the most important farming activities in countries from
Southern Europe. In particular, Spain is one of the main wine producing
countries in the world. Designations of origin have become important brands in
the agro-food market to sell products. In the Spanish agro-food market,
designations of origin have been established during the last three decades and
wine products have been adapted to these protection forms. Spain can represent
a good example of analysis of how PDO`s have been established and how wine
products (as the main agro food product) have been adapted to these protection
forms. The winemakers have been strongly engaged towards their designations of
origin showing a clear commitment to this form of protection of agro-food
products, promoting and strengthening their brands, aware that the consumer
perceives the product's quality. The presence in the markets of PDO wine is
consolidated upon time. Also, during the last three decades Spanish winemakers
have faced critical situations. Besides the problems arising, the wine
designations of origin maintain a solid presence in the agro-food market,
giving a solid base to firms. |