Abstract: |
This paper characterizes the price adjustment costs that are consistent with
observed price dynamics in the European car market. Using the methodology
developed by Bajari, Benkard, and Levin (2007), I estimate a dynamic model of
international multiproduct firms that set prices in different currencies while
facing price adjustment costs. There are three main results. First, the
incomplete degree of exchange rate pass-through can be explained by a sizable
destination-currency cost component. Second, large price adjustment costs are
not needed to rationalize the large degree of price inertia in a highly
autocorrelated economic environment. In fact, small adjustment costs can
rationalize the persistent prices observed. Third, the paper identi.es an
unexplored temporal dimension of "pricing-to-market" behavior, that is the
practice of setting prices differently across segmented markets. Estimates of
the price adjustment cost suggest that a uniform cost structure is not
consistent with the pricing behavior observed. |