By: |
Marco Guerzoni (Friedrich-Schiller University Jena, Faculty of Economics and Business Administration);
Rene Soellner (Graduate School "The Economics of Innovative Change", Jena) |
Abstract: |
This paper empirically analyzes the determinants of demand in the German
automobile industry. Our primary goal is to refine the existing literature on
that topic by exploring the impact of uniqueness seeking behaviour of
individuals on the demand schedule. Using a dataset on the segment of compact
cars in the German market, we show that consumers have an intrinsic need for
uniqueness seeking, and the degree a product satisfies this need is to be
considered as an additional product characteristic. |
Keywords: |
Demand Estimation, Discrete Choice, Differentiated Products |
JEL: |
D12 L11 L15 L62 |
Date: |
2009–07–08 |
URL: |
http://d.repec.org/n?u=RePEc:jrp:jrpwrp:2009-050&r=dcm |