By: |
Zulkarnain Siregar (Universitas Negeri Medan, Indonesia Author-2-Name: Nurul Wardani Lubis Author-2-Workplace-Name: Universitas Negeri Medan, Indonesia Author-3-Name: La Ane Author-3-Workplace-Name: Universitas Negeri Medan, Indonesia Author-4-Name: Armin Rahmansyah Nasution Author-4-Workplace-Name: Universitas Negeri Medan, Indonesia Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:) |
Abstract: |
"Purpose - North Sumatera is one province in Indonesia functioning as a gate
for ASEAN countries. It's an advantage of North Sumatera to be one of the
tourist destinations for its cultural heritage. This study aims to know
whether tourists' intention can be created to visit the existing cultural
heritage in North Sumatera by applying a resource-based view to the
destination image. After that the variable destination image, tourist
attitude, and tourist satisfaction in affecting Tourist Intention. Methodology
- This research is testing the ability of destination image, tourist attitude,
and tourist satisfaction in affecting Tourist Intention. The competitive
advantage of tourism sites can create tourist intentions. The research is
using questionnaires arranged by Likert scale. The research sample is taken by
an accidental sampling method. The data is then processed by Partial Least
Square (PLS). Findings - This research found, with applying RBV into
destination image has a connection to tourist attitude, tourist intention, and
tourist satisfaction. For the variable tourist, attitude is influenced by
tourist satisfaction, but tourist attitude does not have an impact on tourist
intention. And tourist satisfaction has a relation to the tourist intention
variable. Novelty - Destination images in previous research have two aspects
i.e tangible and intangible. Tangible refers to physical evidence and
intangible show to the psychological aspect. While the Resources Based View
(RBV) has two aspects of that. furthermore, this research is applying RBV into
Destination Image Variable. Type of Paper - Empirical" |
Keywords: |
RBV, Tourist Intention, Destination Image, Tourist Satisfaction, and tourist attitude |
JEL: |
M31 L83 |
Date: |
2022–03–31 |
URL: |
http://d.repec.org/n?u=RePEc:gtr:gatrjs:jmmr292&r= |