By: |
Rofi Rofaida (Faculty of Business and Economic Education, Universitas Pendidikan Indonesia, Indonesia Author-2-Name: Suryana Author-2-Workplace-Name: Faculty of Business and Economic Education, Universitas Pendidikan Indonesia, Indonesia Author-3-Name: Ayu Krishna Yuliawati Author-3-Workplace-Name: Faculty of Business and Economic Education, Universitas Pendidikan Indonesia, Indonesia Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:) |
Abstract: |
Objective - This research aims to obtain profile corporate entrepreneurship
and identify a strategy to develop corporate entrepreneurship to improve the
business performance of the digital creative industry in the industrial
revolution era 4.0/industry 4.0 through a Penta Helix Collaboration
Model.Methodology/Technique - The unit of analysis in this study was the
digital creative industry in West Java Province, which was one of the centres
of the digital creative industry in Indonesia. This research was a qualitative
research. The sample size was determined by the snow ball method. The sample
size used in this study was 50 SMEs. The sampling technique used was purposive
sampling. Data was collected through observation, questionnaires, in depth
interviews and focus group discussions by involving SME's in the digital
creative industry, academics, creative industries communities, and media. The
study used a time frame from June 2017 until March 2019. According to the
objective of this study, descriptive analysis was used.Findings - The findings
revealed that most digital creative industry need corporate entrepreneurship
development. Penta helix collaboration models are needed so that the strategy
can be implemented well. Research on the topic of corporate entrepreneurship
in the digital creative industry is still rarely conducted. Novelty – The
novelty or originality of this research is recommended business strategies
based on corporate entrepreneurship and assist the government in formulating
appropriate policies for the growth and development of digital creative
industries in West Java. The results of this study can also strengthen
research with different topics in the digital creative industry in West Java
and in Indonesia. |
Keywords: |
Business Performance; Creative Industry; Digital Creative Industry; Corporate Entrepreneurship; Penta Helix Collaboration Model. |
JEL: |
M21 M29 |
Date: |
2019–12–30 |
URL: |
http://d.repec.org/n?u=RePEc:gtr:gatrjs:jber183&r=all |