By: |
Virginie Baritaux (UMR MOISA - INRA - Montpellier France);
Magali Aubert (UMR MOISA - INRA - Montpellier France);
Etienne Montaigne (UMR MOISA - AGRO.M - Montpellier France);
Hervé Remaud (UMR MOISA-AGRO.M - Montpellier France) |
Abstract: |
Wine brokers are wholesale intermediaries. They belong to the category of the
matchmaker intermediaries. These middlemen are not well known. Their role is
to help buyers and sellers of bulk wine to meet and transact. Assuming that
wine merchants appeal to brokers because they reduce transaction costs, we
analyze how a broker intervention can reduce search costs, negotiation costs,
and monitoring and enforcement costs of a transaction on bulk wine. A data
base of contracts on bulk vins de table and vins de pays is used to estimate a
logistic model of the probability “broker intervention”. |
Keywords: |
Broker, Matchmaker, Marketing Channels, Wine, Transaction costs, France |
JEL: |
L11 L14 L22 |
Date: |
2005–12–15 |
URL: |
http://d.repec.org/n?u=RePEc:wpa:wuwpio:0512007&r=cul |