| By: |
Sofronis Clerides;
Peter Davis;
Antonis Michis |
| Abstract: |
Did the rise in anti-American sentiment caused by the Iraq war affect sales of
US goods abroad? We address this question using data on sales of soft drinks
and fabric detergents in nine Arab countries. We find a statistically
significant but modest and short-lived negative impact of the war on sales of
US soft drinks in some countries but no impact on the sales of detergents in
any country. Variation in aggregate market shares of US products across
countries correlates with consumer attitudes toward the US in the soft drink
market but not in the detergent market. |
| Keywords: |
consumer behavior, consumer boycotts, Iraq war. |
| Date: |
2010–11 |
| URL: |
http://d.repec.org/n?u=RePEc:ucy:cypeua:06-2010&r=ara |