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on Sports and Economics |
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Issue of 2011‒06‒25
one paper chosen by Joao Carlos Correia Leitao University of Beira Interior and Technical University of Lisbon |
| By: | Christoph Breuer (Institute of Sport Economics and Sport Management, German Sport University Cologne); Helmut Dietl (Institute for Strategy and Business Economics, University of Zurich); Christian WeingŠrtner (Institute for Strategy and Business Economics, University of Zurich); Pamela Wicker (Institute of Sport Economics and Sport Management, German Sport University Cologne) |
| Abstract: | Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make, in part because the legal structure influences the revenue composition of sports institutions. Based on platform theory and property rights theory, this paper suggests that membersÕ associations receive higher sponsorship revenues than private firms. This study empirically confirms this assumption for amateur sports with data from a survey of equestrian sports institutions in Germany. |
| Keywords: | Sponsoring, property-rights, platform theory, sport club |
| Date: | 2011–06 |
| URL: | http://d.repec.org/n?u=RePEc:iso:wpaper:0146&r=spo |