nep-nud New Economics Papers
on Nudge and Boosting
Issue of 2023‒11‒13
three papers chosen by



  1. Can Social Comparisons and Moral Appeals Induce a Modal Shift Towards Low-Emission Transport Modes? By Johannes Gessner; Wolfgang Habla; Ulrich J. Wagner
  2. How to Curb Over-The-Counter Sales of Antibiotics? Evidence from a Field Experiment in Ethiopia By Maria Vittoria Levati; Ivan Soraperra; Saba Yifredew
  3. The Fine Line between Nudging and Nagging: Increasing Take-up Rates through Social Media Platforms By Urbina, Maria José; Moya, Andres; Rozo, Sandra V.

  1. By: Johannes Gessner; Wolfgang Habla; Ulrich J. Wagner
    Abstract: To reduce CO2 emissions, some companies have introduced mobility budgets that employees can spend on leisure and commuting trips, as an alternative to subsidized company cars. Given their novelty, little is known about how mobility budgets should be designed to encourage sustainable transportation choices. Since prices play a limited role in this subsidized setting, our study focuses on behavioral interventions. In a field experiment with 341 employees of a large German company, we test whether social comparisons, either in isolation or in combination with a climate-related moral appeal, can change the use of different means of transportation. We find strong evidence for a reduction in car-related mobility in response to the combined treatment, which is driven by changes in taxi and ride-sharing services. This is accompanied by substitution towards micromobility, i.e., transport modes such as shared e-scooters or bikes, but not towards public transport. We do not find robust evidence for effects of the social comparison alone. Furthermore, survey evidence suggests that effects may be driven by a climate-aware minority and that participants indeed felt a moral obligation to comply with the social norm. Our results demonstrate that small, norm-based nudges can change transportation behavior, albeit for a limited time.
    Keywords: mobility behavior, randomized experiment, nudging, descriptive norm, injunctive norm, social norms, moral appeal, habit formation
    JEL: C93 D04 D91 L91
    URL: http://d.repec.org/n?u=RePEc:bon:boncrc:crctr224_2023_451v2&r=nud
  2. By: Maria Vittoria Levati (Department of Economics (University of Verona)); Ivan Soraperra (Department of Economics (University of Verona)); Saba Yifredew (Addis Ababa University)
    Abstract: In a randomized controlled trial among Addis Ababa's community pharmacies, we implement informational interventions to curb over-the-counter (OTC) antibiotic sales, which, especially in developing countries, contribute to the development of antimicrobial resistance (AMR). Our results show that one-time letters to pharmacists and a poster placed within the pharmacy premises significantly reduce OTC antibiotic sales in the short-run, with the poster's effect persisting five months later. We observe no significant impact on antibiotic prices. These findings highlight the potential of targeted informational interventions to tackle OTC antibiotic dispensing and mitigate the growing AMR threat.
    Keywords: Antimicrobial resistance, OTC antibiotics, Field experiment, Community pharmacies, Simulated patients
    JEL: C93 I12 I18 C21
    Date: 2023–10
    URL: http://d.repec.org/n?u=RePEc:ver:wpaper:10/2023&r=nud
  3. By: Urbina, Maria José (World Bank); Moya, Andres (Universidad de los Andes); Rozo, Sandra V. (World Bank)
    Abstract: This study assesses if nudges in the form of informational videos sent via WhatsApp are effective in boosting take-up rates among vulnerable populations, specifically in the context of a regularization program for Venezuelan forced migrants in Colombia. The study randomly assigned 1, 375 eligible migrants to receive one of three informational videos or be in a control group. The videos aimed at solving issues related to awareness, trust, and bottlenecks in the step-by-step registration. The main results indicate that program take-up rates for individuals who received any video, were eight percentage points lower compared to the control group. The effects are mostly driven by the treated individuals who received the links but did not watch the videos, who are older, busier, and with less internet access relative to other treated individuals. Additionally, the study evaluates the effectiveness of iterative WhatsApp surveys in collecting data from hard-to-reach populations. It finds that iterative WhatsApp surveys had low retention rates, and iterative contacts do not helped to reduce attrition.
    Keywords: refugees, amnesties, program take-up
    JEL: D72 F02 F22 O15 R23
    Date: 2023–10
    URL: http://d.repec.org/n?u=RePEc:iza:izadps:dp16521&r=nud

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